The tactics used by obituary spam websites to rank highly on search engines, such as keyword stuffing and exploiting data voids, are explored.
The episode explores the practices of websites trying to game search engines and manipulate their rankings through various SEO techniques.
The episode delves into the field of SEO and the potential implications of the leaked documents for SEO professionals and practices.
The concept of SEO is discussed in the context of Ausha's Podcast Search Optimization (PSO) tool, which helps optimize content for better visibility on podcast apps.
The first listener question prompts a discussion on how AI-powered search could disrupt traditional SEO tactics and website traffic strategies that have been built around current search engines.
The podcast episodes provided cover various aspects of SEO, including the impact of search engine algorithms, tactics used by publishers to game the system, the challenges faced by smaller websites, and the potential disruption caused by AI-powered search.
Several episodes, such as Google Search Leaks, Google Zero is here. Now what?, and Bringing SEO to Podcasting with Ausha's Odile Beniflah, delve into the inner workings of Google's search algorithm and how SEO professionals adapt their strategies accordingly.
Other episodes, like Is Google search getting worse? and Does Google Suck Now?, explore the proliferation of low-quality, SEO-optimized content and how it has impacted the user experience on search engines.
The podcasts also discuss the potential implications of AI-powered search, such as in EP 191: AI Search Takeover - The End of Traditional SEO + Web Browsing?, where the future of traditional SEO practices is examined.