The podcast episodes provided demonstrate how social media, particularly platforms like TikTok, have become an integral part of political campaigns and the broader political landscape.
The episodes examine how politicians and campaigns are leveraging social media to reach and engage with new, often younger, voter demographics, as well as how social media is contributing to the rise of unconventional candidates and the erosion of traditional party structures (A tale of two elections, House of Pain (w/ Eric Levitz) [Teaser]).
The episodes also highlight how the use of social media in politics has both positive and negative implications, such as increased voter engagement but also the spread of misinformation and divisive rhetoric (Trump v. Biden: Trials & TikTok, Temu's $2B Marketing Blitz & Campaigns Take to TikTok).