The podcast episodes examine various aspects of the tobacco industry's practices, including its targeted marketing of menthol cigarettes to Black communities, its efforts to undermine anti-smoking legislation, and its parallels to the tactics used by the fossil fuel industry to deny the harms of their products.

For example, the episode 'Can Rishi Sunak create a smoke-free generation?' discusses the UK government's proposed 'Tobacco and Vapes Bill' and the industry's potential pushback, while 'Why menthol cigarettes have a chokehold on Black smokers' delves into the industry's targeted marketing to Black communities. The episode '#268 - Robert Proctor: Nazi Science and Ideology' also explores the tobacco industry's tactics to sow doubt and ignorance about the harmful effects of smoking.