The podcast episodes discuss various unconventional marketing strategies, such as requiring minimum bank balances for entry, offering high-priced limited products/experiences, and taking viral marketing actions.

For example, Episode 71 of The Money Mondays explores the marketing strategy of a New York nightclub requiring a $50,000 minimum bank account balance for entry, comparing it to exclusive membership clubs and paid masterminds. Episode 656 of The Small Business Big Marketing Podcast with Tim Reid focuses on the unconventional marketing tactics of Shhh Silk's founder Olivia Carr, including driving to the Kardashians' house and leaving them products.

These types of unconventional and creative marketing approaches are used by businesses to stand out, generate buzz, and potentially increase their revenue and customer base.