DeepSummary
In this interview, Julie Greenwald, a prominent music industry executive, discusses her journey from working as an assistant at Def Jam Recordings to becoming the president of Atlantic Records and eventually the chairperson and CEO of the Atlantic Music Group. She shares insights into the inner workings of the music industry, including the importance of artist development, touring, and creating genuine connections with fans.
Greenwald emphasizes the role of short-form content, such as Instagram Reels and TikTok videos, in discovering and promoting new artists. She also highlights the significance of global marketing strategies and the need to cater to audiences worldwide. Additionally, she touches on the changing landscape of the music industry, including the impact of streaming platforms and the saturation of the market with new music releases.
Throughout the interview, Greenwald provides examples of successful artists she has worked with, such as Cardi B, Coldplay, and Ed Sheeran, and discusses the challenges and rewards of nurturing their careers. She also reflects on the importance of honesty and open communication with artists, as well as the need to adapt to their individual personalities and preferences.
Key Episodes Takeaways
- The importance of artist development and allowing sufficient time for nurturing talent and building a career.
- The role of short-form content and social media platforms in discovering and promoting new artists.
- The need for effective global marketing strategies to reach audiences worldwide.
- The impact of streaming platforms on the music industry and the challenges of standing out in a saturated market.
- The alignment of interests between artists and record labels in achieving success.
- The challenges of managing artists' expectations and personalities while maintaining open communication.
- The significance of touring and creating genuine connections with fans for artist development and longevity.
- The negative perception of record labels within the music industry and the need for better public relations.
Top Episodes Quotes
- “We're meeting a lot of hobbyists, and so that's why meeting talent is the most important.“ by Julie Greenwald
- “Real artist development, still three years.“ by Julie Greenwald
- “We're always aligned in that we don't get paid if your shit doesn't work. We're always in alignment.“ by Julie Greenwald
- “It's the most important thing.“ by Julie Greenwald
- “For some reason, listen, the PR job of the music labels has never been a good, you know that for a hundred years, we've always been the big, bad label.“ by Julie Greenwald
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Episode Information
Tetragrammaton with Rick Rubin
Rick Rubin
6/12/24
Julie Greenwald is a prominent music industry executive. She got her start at Def Jam Recordings in 1992, became president of Atlantic Records in 2004, and was elevated to chairperson and CEO of the Atlantic Music Group in 2022. Throughout her career, she has played a crucial role in the success of artists like Coldplay, Cardi B, Coldplay, Lizzo, Bruno Mars, Ed Sheeran, Jack Harlow, Wiz Khalifa, Twenty One Pilots, and countless others. Her leadership has helped establish Atlantic as one of the most consistently successful labels in the business. Greenwald has received multiple accolades, including being named Billboard's Women in Music Executive of the Year a record five times and appearing on various lists of powerful and influential people in entertainment and business.
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