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Topic: Artist development

Artist development is the process of nurturing and supporting the growth and success of musical artists, from discovery to career-building.

More on: Artist development

The podcast episodes provided demonstrate the importance of artist development, with guests like Jimmy Jam, Julie Greenwald, and LA Reid discussing their hands-on approach to working with and promoting new artists.

For example, Jimmy Jam's work with the group Mint Condition is highlighted in the Black Music Month QLS Classic: Jimmy Jam Part 2 episode, where he talks about his extensive efforts to develop and promote the band. Similarly, in the Julie Greenwald episode, the executive discusses the time and resources required to nurture talent and build a successful career.

Across the episodes, the guests emphasize the crucial role of artist development in the music industry, from grooming performers' skills and image to supporting their creative process and marketing their work.

All Episodes