DeepSummary
In this podcast episode, Phil Wolf, the Chief Marketing Officer of Turing, discusses the importance of combining digital and human elements in the customer journey. He emphasizes that 67% of the journey is digital, where potential customers interact with content and events before engaging with a company representative.
Wolf stresses the need for strategic activation events, such as conferences, intimate dinners, or networking opportunities, to build personal connections and understand customers as human beings, not just data points. This combination of digital and human elements is crucial for effectively guiding potential customers through their journey and providing relevant content at each stage.
Wolf highlights the collaboration between marketing and sales teams to identify when customers are ready for a conversation and to activate them accordingly. This holistic approach aims to create lasting relationships and drive meaningful engagement throughout the customer journey.
Key Episodes Takeaways
- The customer journey combines both digital and human elements, with 67% of the journey being digital.
- Strategic activation events, such as conferences, dinners, and networking opportunities, are crucial for building personal connections with potential customers.
- Companies should view potential customers as human beings, not just data points, and aim to understand them on a personal level.
- A holistic approach that combines digital and human elements is necessary for effectively guiding potential customers through their journey.
- Collaboration between marketing and sales teams is essential for identifying when customers are ready for a conversation and providing relevant content at each stage.
- Building lasting relationships and driving meaningful engagement throughout the customer journey is a key objective.
- Providing relevant content and experiences tailored to the customer's stage in the journey is important for effective engagement.
- Companies should strive to create personal connections and understand customers as human beings, not just data points.
Top Episodes Quotes
- “I think stat show 67% of the journey is digital.“ by Phil Wolf
- “Before you talk to somebody, you have to build in strategic activation events.“ by Phil Wolf
- “Whether it's conferences like this, whether it's small, intimate dinners or client events, whether it is a relationship networking, building opportunities to get to know folks for the humans that they are not just the IP address or the device id that we're tracking digitally.“ by Phil Wolf
- “It's that combination of everything that has to happen.“ by Phil Wolf
- “It's working very closely with our sales organizations to be able to activate these folks along the way, know when they're ready to have a conversation, know where they are in their journey.“ by Phil Wolf
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Episode Information
Marketer of the Month
Outgrow
5/16/24
He underscores that 67% of the customer journey is digital before any conversation occurs. Walsh stresses the importance of hosting events, and conferences and creating relevant content to establish lasting relationships and drive meaningful engagement.
Watch the full episode here! 👉 https://bit.ly/3itaIRT