The episode covers updates to Amazon Connect, a customer engagement service, including improvements to agent scheduling.
The episode discusses updates to Amazon Simple Email Service (SES), including a guided onboarding process to meet authentication requirements for sending emails.
A key theme of the episode is how Starbucks Rewards employs various tactics, such as gamification, personalization, and offering rewards options, to drive and sustain customer engagement with the loyalty program.
Updates related to customer engagement services like Amazon Simple Email Service (SES), Amazon Connect, and Amazon Connect Contact Lens were discussed, including the general availability of MailManager for SES and new features for monitoring and analytics in Connect.
The podcast episodes cover various aspects of customer engagement, including strategies, tactics, and technologies used to enhance the customer experience and drive deeper customer loyalty.
Several episodes discuss updates and enhancements to AWS customer engagement services like Amazon Connect, Amazon SES, and Amazon Pinpoint, highlighting how these tools can be leveraged to improve customer interactions and communication.#672: AWS News Updates, June 17, 2024, #670: AWS News Updates, June 3, 2024, #668: AWS News Updates, May 20, 2024, #662: AWS News Updates, April 2024 #1, #660: AWS News Updates, March 2024 #2, #657: AWS News Updates, March 2024 #1, and #654: AWS News Updates, February 2024 #2.
Other episodes discuss customer engagement strategies and tactics, such as the importance of interactive product demos Snippet: Brendan Hufford, Founder of Growth Sprints Elevates User Experience Through Interactive Demos, building personal connections and providing relevant content throughout the customer journey Snippet: Phil Walsh, CMO of Turing Examines the Digital Presence Imperative!, and the psychology behind successful loyalty programs like Starbucks Rewards The psychology of Starbucks Rewards.