DeepSummary
In this podcast episode, William Quigley discusses the future of video games and the potential for augmented reality (AR) technology to revolutionize the gaming industry. He predicts that the next frontier for video games will be AR, as companies are constantly pushing boundaries in areas like graphics and massively multiplayer online gaming experiences.
Quigley acknowledges that current AR technology, such as the new Apple goggles, faces challenges like high price points and user discomfort with wearing headsets for extended periods. However, he believes that once a mass-market technology emerges that offers a comfortable and convenient AR experience, gaming will be the first area to drive widespread adoption.
While Quigley is unsure about the exact form factor that AR will take, he suggests that contact lenses or glasses may be more successful than headsets, as people generally dislike wearing bulky headgear for long periods. Ultimately, he believes that when a suitable AR technology becomes available, it will be the gaming industry that will truly drive its usage and popularize the technology.
Key Episodes Takeaways
- Video game companies are constantly pushing the boundaries of technology, particularly in areas like graphics and massively multiplayer online gaming experiences.
- Augmented reality (AR) is likely to be the next frontier for video game innovation and advancement.
- Current AR technology, such as the Apple goggles, faces challenges like high costs and user discomfort with wearing headsets for extended periods.
- Once a mass-market, user-friendly, and affordable AR solution emerges, the gaming industry will be the driving force behind its widespread adoption and popularization.
- The ideal form factor for AR technology that will drive mass adoption is likely to be something like contact lenses or glasses, as people generally dislike wearing bulky headgear for long periods.
- The concept of a "metaverse" is closely tied to the idea of massively multiplayer online gaming experiences, which are expected to be a significant driver of AR adoption.
- While the exact form factor and technology that will enable widespread AR adoption is uncertain, the gaming industry is expected to be at the forefront of its development and commercialization.
- The potential for AR to revolutionize the gaming industry and create new immersive experiences is a significant driving factor behind the push for its development and adoption.
Top Episodes Quotes
- “Video game companies are always pushing the envelope on what they're trying to do, whether it's with graphics or with mmojs.“ by William Quigley
- “So massively multiplayer online gaming experiences, which are really what metaverses hope to be one day, the next area where video games will probably push something is going to be in the form of augmented reality.“ by William Quigley
- “But whatever drives, and I don't know what that's going to be. A mass market technology that allows people to have a wearable, easy to use, long battery life, non like, heavy piece of equipment for people to experience augmented reality, the first place that's going to get the uptake is going to be in some video game.“ by William Quigley
- “I learned a long time ago that people don't like wearing things on their head for long periods of time if they don't have to. So we have to wait until it's contact lenses or glasses, I think, for that to happen.“ by William Quigley
- “But when it does, gaming will be what really drives usage.“ by William Quigley
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Episode Information
Marketer of the Month
Outgrow
6/27/24
Quigley predicts that the next frontier for video games will be augmented reality (AR). However, he acknowledges that current AR technology, such as the new Apple goggles, faces challenges like high price points and user discomfort.
Watch the full episode 👉 https://bit.ly/4bLpKZD