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Topic: Competitive intelligence

Competitive intelligence refers to the legal and ethical practice of gathering and analyzing information about a company's competitors to gain a strategic advantage in the market.

More on: Competitive intelligence

The podcast episodes provided reveal details about Amazon's secret 'Project Curiosity', where employees posed as sellers on rival platforms to gather intelligence on competitors' operations, pricing, and logistics without disclosing their ties to Amazon.

This secret operation, which lasted nearly a decade, contradicts Amazon's public stance of being customer-obsessed rather than competitor-focused. The episodes discuss how this tactic of competitive intelligence gathering is used by big tech companies to gain a strategic edge over their rivals in the e-commerce space.

The episodes highlight the tactics used by Amazon to legally gather competitive intelligence on rivals through Project Curiosity, making this a key topic covered in the podcasts.

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