The podcast episodes provided touch on various aspects of corporate branding and its relationship to a company's operations, culture, and interactions with competitors.

Episode Amazon's Secret Operation to Gather Intel on Rivals explores how Amazon's 'Project Curiosity' involved employees posing as sellers on rival platforms to gather intelligence, which contradicts the company's public image as customer-focused.

In Episode The Intelligence: The most personal choice, the use of corporate uniforms is discussed as a way for companies to project and reinforce their brand identity.

Episode Flightless Bird: Donuts delves into how the Dunkin' brand has become ingrained in American culture, and how the company has adapted its strategies to maintain relevance and appeal to diverse demographics.