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Topic: Experiential Marketing

Experiential Marketing is the strategic creation of memorable, immersive, and engaging brand experiences that connect with customers on an emotional level.

More on: Experiential Marketing

The podcast episodes provided explore various aspects of experiential marketing, from brands leveraging entertainment IP to create unique in-person experiences, to the use of immersive and interactive elements to build brand awareness and loyalty.

For example, the first episode analyzes Netflix's plans for 'Netflix Houses', which are experiential venues aimed at creating memorable brand experiences for consumers. The second episode discusses strategies for translating in-person brand experiences to the digital space, while the third episode focuses on the creators of an immersive escape room experience and their commitment to quirkiness and immersion.

The fourth episode explores how Apple applied principles from the hospitality industry to design the Apple Store as a unique and memorable retail experience, while the fifth episode examines Coca-Cola's use of psychological principles to create one of the world's most memorable brands.

All Episodes