The podcast episodes discuss how leading brands like Apple and Ritz-Carlton have crafted exceptional brand experiences that go beyond just the core product or service.

For example, the episode on S'well highlights how the company has built an engaging brand experience through product positioning, targeted marketing, and balancing growth with profitability.

Similarly, the episode on the Apple Store delves into how Steve Jobs applied principles from the hospitality industry to create a unique and memorable retail experience for customers.