The podcast episodes provided touch on various aspects of film marketing, including the promotional efforts for major independent projects like Kevin Costner's 'Horizon' and the controversial marketing strategies employed for films like 'Showgirls'.

The episodes discuss how marketing and promotional activities can impact a film's prospects, both in terms of box office performance and critical reception. They also explore the broader implications of marketing decisions, such as the impact of the NC-17 rating on adult-oriented filmmaking.

For example, the episode 'How Much Kevin Costner Stands to Win or Lose on 'Horizon'' discusses Costner's promotional efforts and potential marketing spends in relation to the film's prospects, while the episode 'Showgirls, Jade, and the fall of Joe Eszterhas. (Erotic 90's, Part 14)' examines the controversial marketing strategies employed for 'Showgirls' and their impact on the film's reception.