The podcast episodes discuss various aspects of technology strategy, including how companies identify and develop relevant technologies, shape their overall technology roadmap, and address emerging trends.

For example, the episode 'EPISODE 198- The Modern Machines Market: Siemens' Head of Technology & Innovation Management Annika Hauptvogel Talks AI & Sustainability' covers how Siemens' technology and innovation management department contributes to the company's technology strategy and innovation efforts, such as exploring the industrial metaverse and addressing sustainability through technology.

The episode 'No Mercy / No Malice: Second Mouse.AI' analyzes Apple's approach to technology strategy, focusing on the company's strategy of integrating and refining existing technologies rather than being a disruptive innovator, and how this strategy aligns with protecting shareholder value and leveraging its premium brand positioning.