DeepSummary
Annika Hauptvogel, the Head of Technology & Innovation Management at Siemens, discusses the key objectives and priorities of her department, which involves identifying relevant technology trends, developing them for Siemens' products, and enabling the transfer from pre-development to market. She highlights the industrial metaverse as a major initiative, combining the real and digital worlds for applications like factory optimization and product prototyping.
Hauptvogel explains how the department contributes to Siemens' overall technology strategy, including prioritizing core technologies like AI, collaborating with strategy teams on market alignment, and driving standardization efforts. The Siemens Innovation Ecosystem, an internal platform for knowledge sharing and idea generation, is described as a key enabler for fostering innovation within the company.
Looking ahead, Hauptvogel sees artificial general intelligence as a significant future focus area, while addressing challenges like managing innovation in a large organization through initiatives like the Entrepreneur's Bootcamp. She also touches on Siemens' marketing strategy centered around developing technology with a purpose to address real-world challenges.
Key Episodes Takeaways
- Siemens' Technology & Innovation Management department plays a crucial role in identifying and developing relevant technologies, shaping the company's technology strategy, and enabling the transfer of innovations from pre-development to market.
- The industrial metaverse, combining the real and digital worlds, is a major initiative at Siemens, with applications in factory optimization, product prototyping, and resource savings.
- The Siemens Innovation Ecosystem is an internal platform that fosters collaboration, knowledge sharing, and idea generation among experts across the organization.
- Artificial general intelligence is seen as a significant future focus area for Siemens, with potential applications in areas like autonomous transportation.
- Siemens' marketing strategy centers around developing technology with a purpose, addressing real-world challenges and serving specific needs in people's daily lives.
- Managing innovation in a large organization like Siemens requires initiatives like the Entrepreneur's Bootcamp to equip employees with the necessary skills and mindset.
- Hauptvogel reassures that AI and automation will help address workforce shortages rather than replace human workers, by taking on repetitive and undesirable tasks.
- Siemens actively participates in driving standardization efforts for emerging technologies like the industrial metaverse, to ensure alignment with industry regulations and best practices.
Top Episodes Quotes
- “The industrial metaverse is, as I said, combining the real and digital world. So for example, we have the replication of a factory, and that is something we can do in our own factories.“ by Annika Hauptvogel
- “We say we can now save up to 50% of resources just by doing this prototyping in a virtual environment in the industrial metaverse.“ by Annika Hauptvogel
- “The Siemens innovation ecosystem was launched four years ago because we realized we do have a lot of experts in cement, for example, AI experts. They are in different organizations, but if they do not know each other, they cannot share their experiences, they cannot learn from each other.“ by Annika Hauptvogel
- “So as Siemens, our goal is to combine the real engine digital world and as a tech company, to develop technology with purpose. That means that all our solutions, all the technology we develop, serve a specific challenge in our daily lives.“ by Annika Hauptvogel
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Episode Information
Marketer of the Month
Outgrow
6/27/24
Annika Hauptvogel is the Head of Technology & Innovation Management at Siemens, recognized as a 40 under 40 Capital leader and a visionary by BCG & Handelsblatt and Business Insider. With a career at Siemens spanning nearly nine years, she leads strategy and innovation, focusing on sustainable technologies. She has previously managed R&D projects, digital services for rail systems, and strategic initiatives for the CEO.
On The Menu:
1. Describes how KPIs are important for measuring the success of industrial metaverses.
2. Reassures the positive impact of AI on jobs and the workforce.
3. Overview of the innovation ecosystem and its impact on fostering collaboration.
4. Details on external partnerships and open innovation campaigns.
5. Approach to handling technical regulations, standardization, and quality management.
6. Describes Siemens' marketing strategy aligned with business goals.
7. Addresses challenges and solutions in managing innovation in a large organization.
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