DeepSummary
The hosts discuss the explosion of online fitness coaching during COVID-19, as many trainers shifted to offering virtual services. They emphasize that building a successful online coaching business requires focusing on retention and adding value for clients, not just acquiring new followers.
Good programming, such as using MAPS programs as templates, is essential for effective online coaching. The hosts recommend starting by offering free coaching to build experience and master the craft before gradually raising prices. Creating an online community through platforms like Facebook groups can also help engage clients and attract potential customers.
The hosts advise online coaches to keep the process simple and not overcomplicate things with too many apps or tools. They stress the importance of clear communication, setting expectations, and forecasting the coaching journey for clients from the start.
Key Episodes Takeaways
- Focus on retaining existing clients and providing value rather than obsessing over acquiring more followers.
- Utilize effective programming, such as using MAPS programs as templates, for online coaching.
- Consider offering free coaching initially to gain experience and build a client base before gradually raising prices.
- Create an online community, such as a Facebook group, to engage clients and attract potential customers.
- Keep the online coaching process simple and avoid overcomplicating with too many apps or tools.
- Clearly communicate expectations and forecast the coaching journey for clients from the start.
- The number of followers is less important than the number of people you are genuinely impacting and providing value to.
- Use strategies like lower initial pricing and free coaching to gain experience in the online coaching space before increasing prices.
Top Episodes Quotes
- “You have to keep that in mind that you may think this app, you may think this thing is, oh, this is super user friendly and this is super cool, but it's like, if the average person is not going to do it, if it's an extra step for them to do another thing besides already committing to going to the gym and committing to eating their meal plan, it's going to be really difficult to get people to adhere to that.“ by Justin Andrews
- “Listen, even with all the experience I have in personal training, when I went over into the online space, I looked around at all the different online coaches that were out there and I looked at their pricing and I came underneath that. Even though I valued myself higher than that and know that I'm probably better than a lot of those coaches that were offering those services.“ by Justin Andrews
- “Yeah, it's interesting because we all know, obviously, we're in the new media space. We know people personally with tens of thousands of followers who have seven figure businesses. And we also know people with hundreds of thousands of followers that can't scrape together 30 or $40,000 a year in business or less. So the amount of followers you have is irrelevant. What's relevant are the amount of people that you're actually impacting, working with and building value, the people that really want to hear what you have to say, who are considering hire you.“ by Adam Schaefer
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Episode Information
Mind Pump: Raw Fitness Truth
Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge
6/27/24
5 Factors All Online Coaches Need to Consider
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The explosion of online coaching. (1:39)
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The misconception is that this is an easy way to build a business. (3:47)
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What makes a “good” trainer. (5:38)
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5 Factors All Online Coaches Need to Consider
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#1 - Must have a strong online presence (think retention and value add). (7:25)
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#2 - Use good workout programming (ie: MAPS). (14:04)
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#3 - Coach people for free at first, gradually raise prices. (17:32)
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#4 - Build an online group (ie: Facebook). (21:54)
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#5 - Don’t overcomplicate the process. (24:55)
Related Links/Products Mentioned
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Visit Hiya for an exclusive offer for Mind Pump listeners! ** Receive 50% off your first order **
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June Promotion: MAPS 15 Minutes | Bikini Bundle | Shredded Summer Bundle 50% off! ** Code JUNE50 at checkout **
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Mind Pump #2302: How To Be A Successful Trainer In 2024 With Jason Phillips
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Mind Pump #2172: Five Commandments For Successful Personal Trainers