The podcast episodes provided offer insights into the field of Customer Psychology, exploring how various psychological principles and design strategies can shape the customer experience and impact spending behavior.

In the episode 'The trouble with Table 101 (Update)', the podcast discusses how small changes to a restaurant's physical layout, based on an expert's recommendations, significantly influenced customer spending and check averages, despite reducing seating capacity. This demonstrates how the customer's environment and perceived comfort can affect their overall experience and willingness to spend.

The episode 'Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)' examines how Steve Jobs applied insights from the hospitality industry, such as the Ritz-Carlton's customer experience principles, to the design and operation of the Apple Store. By focusing on managing customer emotions, empowering employees, and delivering exceptional service, Apple was able to create a unique and memorable retail experience.