The podcast episodes provided discuss various aspects of branded content and its relationship to the social media landscape, particularly on Instagram.

The first episode We interviewed the Head of Instagram: Adam Mosseri explores how branded content and creator partnerships on Instagram can be impacted by better measurement and attribution. This relates to the topics of creator monetization, the Instagram algorithm, and competition with TikTok.

The second episode Cars Are The Stars: Automobile Brands in Hollywood demonstrates an innovative approach to creating bespoke branded content within established IP, as seen in the Audi-produced Marvel short film about Stan Lee. This relates to topics such as product placement, brand marketing, and cross-promotion.