The podcast episodes provided demonstrate how cross-promotion has been utilized in various contexts, particularly in the relationship between automakers and the entertainment industry.

In the episode 'Cars Are The Stars: Automobile Brands in Hollywood', the host explores how automakers have strategically placed their vehicles in movies and TV shows to drive sales through high-profile exposure, sometimes turning certain models into icons. This example showcases the mutually beneficial partnership between the automotive and entertainment industries.

Similarly, the episode 'CLIP: Berkshire Hathaway Is Messing Up' discusses how large conglomerates like Berkshire Hathaway could potentially benefit from more effective cross-promotion between their subsidiary companies, highlighting the missed opportunities in this area.