The podcast episodes provide insights into how compensation and incentives can be designed and structured to support customer-centric approaches, especially for teams involved in customer-facing roles like marketing and customer success.

In the first episode, The Case For Customer Lifetime Value - Why Is This So Hard?, the discussion explores incorporating customer lifetime value (CLV) into compensation structures for marketing teams as a way to align incentives with a customer-focused mindset. This helps bridge the gap between marketing and finance.

The second episode, A customer success masterclass | How to design, build, and scale a CS org, delves into strategies for structuring compensation packages for customer success teams, aligning incentives with desired behaviors like driving product adoption or securing renewals.