The podcast episodes discuss several examples of guerrilla marketing tactics used by entrepreneurs and businesses, particularly in the context of building and promoting their brands.

In Episode 406 w/ FUBU, the hosts explore how the FUBU brand pioneered innovative guerrilla marketing strategies like product placement to reach and influence their target audience.

Similarly, Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing delves into the creative and boundary-pushing marketing tactics employed by Parker Olson, the founder of the granola brand Forij, including handing out samples to kayakers and using airplane PA systems to promote his products.