The podcast episodes provided demonstrate how unconventional marketing tactics can be used effectively to build a brand and drive business success.

For example, the episode 'Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing' focuses on Parker Olson, the founder of the granola brand Forij, and his use of highly unconventional marketing tactics such as handing out product samples to kayakers mid-swim and commandeering airplane PA systems to promote his brand.

Another episode, '2024 Teaser', hints that the podcast 'Decoder Ring' will be exploring the unusual marketing strategy of the 1990s soda brand 'OK', which aimed to succeed by marketing itself as being just 'okay'.